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What is Media Mix Modeling (MMM), How Does It Compare with Multi-Touch Attribution (MTA), and Where Is It Heading?

by Paul Boruta | Oct 2, 2024 | Uncategorized

A MESSAGE FROM OUR CEO What is Media Mix Modeling (MMM), How Does It Compare with Multi-Touch Attribution (MTA), and Where Is It Heading? MMM: Built to answer tough questions Media Mix Modeling (MMM) is a decades-old approach designed to address a dilemma crystalized...

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