We recently posted a blog about the “invisible quarter” of Q5—spanning the post-holiday weeks through January—being a golden opportunity for marketers to maximize ROI.

To further prove this out, we dove into a repository of historical cost-per-click rates to assess this opportunity on the biggest advertising platforms. Across Amazon and Meta, there is a consistent dip in costs as competition wanes, making it an ideal time to stretch budget further. Non-brand search trends also highlight increased consumer interest in discovering new products and services, driven by New Year’s resolutions and holiday gift card redemptions.

Savvy marketers who align their campaigns with these dynamics can capture high-intent audiences at a fraction of the usual cost, setting the stage for a strong start to the year. Our advice – start running the race for next year early!