Blog Posts

From a media analytics perspective, Amazon stands out due to its extensive consumer shopping behavior data and comprehensive coverage across U.S. households. The platform’s closed-loop measurement solution provides advertisers with valuable insights by integrating ad interactions with direct purchase data. Unlike other ad platforms where conversion tracking can be fragmented, Amazon’s data-safe...

In today’s fast-paced, competitive landscape, companies face immense pressure to deliver results quickly and efficiently. When it comes to marketing and media analytics, this pressure is amplified by the complexity of modern channels like Amazon, Retail Media Networks, and other digital platforms. At Slingwave, we’ve seen firsthand how hiring teams—rather than assembling one person at a time—can...

It’s that time of year again. The holiday season is full of love and cheer, a time for family, fun, and predictions about what will happen in 2025. Yes, advertising predictions flow in faster than the holiday cards in my mailbox. But whether it’s staring at pictures of your children or thoughts on the future of AI and CTV, I look forward to hearing everyone’s thoughts each year. So, in the...

We recently posted a blog about the "invisible quarter" of Q5—spanning the post-holiday weeks through January—being a golden opportunity for marketers to maximize ROI. To further prove this out, we dove into a repository of historical cost-per-click rates to assess this opportunity on the biggest advertising platforms. Across Amazon and Meta, there is a consistent dip in costs as competition...

While your competitors are sleeping, consumers are awake and ready to engage. Leverage the power of the "invisible quarter" to gain an edge. Most businesses view the calendar year in four quarters, but savvy marketers recognize a fifth one: Q5. This unofficial "invisible quarter" spans the time between late December and early January, offering a unique blend of opportunity and urgency that can...

Late to the Game? Suggestions For Thanksgiving, Black Friday, Cyberweek, and December Marketing Budgets. Timing is everything for marketers looking to maximize their Q4 impact. Plan strategically to ensure your marketing budget hits the key moments that will drive results.

Everything old is new again.  Never could I, your humble author, have foreseen that the fashions I donned as a middle-schooler in the late 90s would rear their ugly heads again in my lifetime.  And yet, here we are in 2024, where scarcely a day passes without spotting a teenager in baggy, JNCO-style jeans.  Yes, it appears that we have come full circle. Questionable fashion trends aside, media...

Media Mix Modeling (MMM) is a decades-old approach designed to address a dilemma crystalized in this famous quote:“Half my advertising spend is wasted; the trouble is, I don’t know which half." John Wanamaker (1838-1922)MMM takes a holistic view of all the levers a marketer pulls in an effort to drive a specific business outcome, usually customer conversions or sales.  In the process, MMM tries...

We’re thrilled to announce the promotion of Vincent Scopino to Senior Director of Analytics Products at Slingwave. Vince has been a driving force behind our data-driven strategies and insight, and this promotion reflects his outstanding contributions and leadership. Check out this video to hear directly from Vince about his journey and what’s next: Slingwave CEO and FounderLet's get...

We are thrilled to announce that Slingwave has been recognized as one of the 2024 Programmatic Power Players by AdExchanger! This accolade is a testament to our dedication to to innovation and driving impactful results for our clients. At Slingwave, we are committed to empowering our clients with cutting-edge solutions that drive tangible results. From advanced marketing analytics to strategic...