Proprietary matched market testing platform to identify market pairs and budget levels needed given predicted KPI outcomes.
Privacy-first, cookieless testing environment with flexibility to measure any funnel level down to the Country, State, DMA/Region, or Zip/Postal Code level.
Allows marketers to adjust channel spend without altering geo/regional setups, enabling precise measurement of marketing impacts at the channel and tactic level.
Utilizes the core Slingwave MMM+ system to provide predictions and effectively assess data impacts.
Employs cleanroom datasets such as Amazon Marketing Cloud, Google Ads Data Hub, and other platforms to offer a probabilistic framework for analyzing conversion paths.
Quantifies the marginal contribution of each touchpoint, facilitating rigorous attribution analysis and optimizing media mix effectiveness.
Incorporates in-platform testing findings from platforms like Google, Amazon, Meta, and DV360 into Slingwave's MMM and VELOCITY AI outputs.
Enhances model assumptions and results, leading to more precise insights and informed decision-making.
GeoX | GEOEXPERIMENTS
Also called Matched Market Testing, this method uses test/control market pairs to isolate and measure the impact of specific marketing tactics.
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