Google has delayed 3rd party cookie depreciation (again)
https://searchengineland.com/google-third-party-cookie-phase-out-third-delay-439864

Don’t wait to prepare for the complete phase out of 3rd-party cookies. Reduce the impact of these changes by starting today. 

Slingwave Recommends:

1) Audit 3rd-party Cookie Usage: Start by understanding where you stand with 3rd-party cookies so you can plan how you will phase them out.

2) Transition to 1st-party Data & Analytics: With 3rd-party cookies on the way out, 1st-party data becomes the gold standard. Shift your focus towards collecting data directly from your audience & prepare your data for advanced analytics tools.

3) Embrace Privacy-First, Clean Room Data (e.g. Amazon Marketing Cloud, Google Ads Data Hub) 

4) Leverage Predictive Marketing Mix Models

5) Focus on Incrementality testing, leveraging validation tactics such as GeoExperiments

Contact us for more help!  info@slingwave.com 
We’ll get your team going in the right direction.