We believe decisions are better with data, and humans are better in teams.

Slingwave is a marketing analytics platform and media execution team helping marketers gain the confidence of data-driven decisions with the agility to stay nimble.

Meet the Slingwave Team

We are thinkers and doers; data scientists and analysts; account managers and traders. Team members include:

Senior Team

Paul Boruta

CEO & Founder

Experience Includes ZEFR, Pipewave (Acquired By ZEFR), Yahoo!/ Overture, Goldman Sachs, PiperJaffray

Jim Underwood

Head of BD, Strategy and Operations

Experience Includes Facebook, Sony Pictures, The Parthenon Group, Morgan Stanley

Vineet Thanedar

Head of Engineering

Experience Includes Version One Labs, OnCue, TechCrunch, Qualcomm

Advisor Team

Alice Hawari

Slingwave Advisor

VP Of Marketing At Ripple Street

Experience Includes AH Consulting, Nativo, AOL, Yahoo!, MindShare

Petra Griffith

Slingwave Advisor

Founder & Managing Director Of Wedbush Ventures

Experience Includes Netflix, Yahoo!

Jonathan Tushman

Slingwave Advisor

CEO & Founder Of Quala

Experience InsightSquared, ZEFR, Pipewave (Acquired By ZEFR), Sapient

Core Team

Data Scientists

Ranging from functional specialists focused on data transformation to PhDs that specialize in predictive models.

Data Visualization Pros

Skilled at making insights easy and digestible.

Client Relationship Leads

Drive KPIs inside major digital media platforms supporting marketers at brands and ad agencies.

Our Core Values

Not to be compromised, either for convenience or short-term gain, these core values matter.
They are the principles that guide all team members’ actions and the source of Slingwave’s distinctiveness.


Deliver superior results by focusing on the best outcomes for our customers.


Be agile, with a bias towards action.


Dive deep and make pragmatic, data-driven decisions.


Take risks and boldly push the limits of what’s possible.


Have a passion for the subject matter and the process of achieving results.


Be transparent in all facets of how we operate - communicating what we need, what we expect, what went wrong, and what went right.


Build a positive and respectful team environment.


Be inclusive in hiring, partnering, and seeking a diverse point of view, to bring the best out of each team member.


Give back with a lens to social responsibility and a greater purpose in society.

Let’s get started

Partner with us, or find out more.