Data-Driven Media Execution

Outperform with Smarter Optimization

Measurably improve your marketing campaigns

Slingwave’s Data-driven Media Execution applies codified best practices on day one, then analyzes campaign performance with machine learning to continuously optimize your campaigns, pushing your campaigns further up the performance curve and outperforming traditional approaches.

analyze campaign performance data

Lean on Our Expertise

Our team is led by advertising industry veterans, past executives at Facebook, ZEFR, and Yahoo! who built and sold a start-up designed to optimize media performance on Google’s advertising platforms. Our account management teams also bring a breadth of experience from established advertising agencies like Universal McCann and digital-first agencies like Onestop Internet.

account managers and data analysts

We Maximize Machine Learning for Higher Performance

Leveraging Slingwave’s Agile Marketing Attribution solution and core modules, our account teams compare campaigns across channels on an apples-to-apples basis to uncover insights into ROAS, efficient reach, and more. With an unbiased and data-driven view across channels, our team optimizes campaign set-up, performance, and reallocations so your ad dollars are always working their hardest for you.

machine learning data science optimization

We Lead with Collaboration and Transparency

We don’t believe in the “big reveal” with the occasional quarterly review. We’ll meet with you on a frequent cadence, typically weekly, to provide full performance transparency. Your entire organization will have direct access to your performance data. To that end, we structure campaigns directly within our clients’ own advertising accounts on Facebook, Google, Amazon, and other platforms. We also have seats on major DSPs like DV360 and Amazon to execute media on our clients’ behalf.

leading professionals performance organization

What problem do we solve?

simplified approach easy

Go from Instincts to Insights

The pace of media execution requires marketers to leverage institutional knowledge, rules of thumb, and simplified performance reports. But challenges arise when these instincts and approaches aren’t tested and when learnings from previous campaigns aren’t incorporated into the next campaigns. Slingwave solves these problems. We translate our partners’ instincts into hypotheses that can be tested and validated, then codify learnings into repeatable playbooks that turn intuition into insights.

algorithm data analysis prediction

Deploy Up-to-the-Minute Best Practices

Marketers often lack time, and perhaps the expertise, to set up accounts and campaign structure according to the most recent best practices. Facebook and Google’s algorithms and rules around data are constantly changing, requiring campaigns to adapt in their structure in specific ways to deliver optimal performance. To address this problem, we kick off many relationships with a diagnostic assessment identifying high impact changes and structured tests to continually align campaigns with best practices.

system testing automation

Systematically Test New Platforms

Many companies lack the resources to experiment with newer platforms like Amazon, Twitch, and TikTok or with newer ad formats like :06 YouTube bumpers, Instagram Stories, or Dynamic HTML5 Programmatic Display. Others experiment with these new tactics without structured tests and results. We bring data-driven insights to answer the question of which platforms deserve increased investment based on performance and potential gain.

What you get when you work with us

Each of our engagements includes delivery of:

Core Reports

A core set of reporting tools that reads out media spend by platform, and additional KPIs specific to your needs like impressions, views, clicks, CPM, CPV, or CPC.

kpi spending views clicks analysis

Core Dashboards

We also provide a core set of dashboards in each clients’ preferred BI format (Google Data Studio, Tableau, and others) and preferred end points (via a portal login, emailed reports, or other means) that report on campaign performance by:


Understand which of your products yield
the highest ROAS

product yield highest roas


Determine which demographic or segment is converting most cost effectively

demographic segment converting most cost effectively


Leverage real-time insights into which regions merit increased or decreased investment

real-time insights geography


See a side-by-side comparison of performance by various formats and messages

product creative side comparison performance formats messages

Channel and Tactic

Gain insight into whether Google, Facebook, Amazon or another platform is driving the best return

Channel and Tactic insight Google Facebook Amazon

Let’s get started

Partner with us, or find out more.