INDUSTRY:
Kids & Family Entertainment
The Challenge
COPPA-Safe. Algorithm-Smart.
In an increasingly competitive streaming environment, this Kids & Family entertainment brand faced mounting challenges:
Growing pressure from free platforms like YouTube
Intense competition from SVOD giants including Netflix, Prime Video, Hulu, Max, Apple TV+, Paramount+ and others
Limited marketing levers due to COPPA regulations and focus on user privacy
In a privacy-first, COPPA compliant world, scaling a kids/family subscription business within these boundaries was no small feat.
The Solution
COPPA-Safe. Algorithm-Smart.
Slingwave deployed a full-stack, privacy-forward growth strategy grounded in data science and creative insight:
AI-Enhanced Optimization: Combined ML-powered automation with hands-on expert oversight to eliminate underperforming channels, focus on high-value tactics, and drive subscription growth while cutting CAC.
Advanced Attribution Modeling: Leveraged Slingwave’s Agile MMM and MTA models to navigate and unify insights across walled gardens like Amazon, Apple Search Ads, Google, Meta, and Roku. The result: COPPA-compliant, cookieless-ready precision measurement.
Double-digit YoY growth in overall subscriptions
Nearly 5x increase for the flagship brand channel on Amazon Prime Video
~50% improvement in cost-per-trial efficiency since end of 2023
Significantly enhanced media budget efficiency after one. year of Slingwave optimization
KPI:
Subscribers, CAC, ROAS, Watch Time
Platform:
Amazon Prime Video
