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Fitness App: Smarter Targeting Drives Subscription Growth Among Women The Challenge

Fitness App: Smarter Target…
Fitness App: Smarter Ta…

INDUSTRY:

Fitness (Subscription), Mobile App

Fitness App: Smarter Targeting Drives Subscription Growth Among Women The Challenge

Fitness App: Smarter Targeting Drives Subscription Growth Among Women The Challenge

The Challenge

Streamlined Attribution. Scalable Activation.

A fitness subscription app aimed to increase female subscriber growth but faced stagnation in its existing media performance. The customer needed to improve targeting, creative resonance, and cross-channel efficiency.

The Solution

Streamlined Attribution. Scalable Activation.

Slingwave conducted a comprehensive Diagnostic Engagement to identify and unlock hidden growth potential:

  • Performed a full data infrastructure audit to uncover gaps in data capture and analytics processes

  • Launched new performance channels including YouTube and programmatic display

  • Recommended and implemented creative optimizations and best practices tailored to the fitness vertical and female-centric engagement strategies

  • Achieved a significant increase in subscriptions among women

  • Improve ROAS across search and social platforms through smarter media allocation and more relevant creative

The Result

The Result

KPI:

Revenue, ROAS

Platform:

Google Search & Shopping, Bing/Microsoft, DV360, Amazon DSP, Meta (Facebook & Instagram), TikTok

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