INDUSTRY:
Fitness (Subscription), Mobile App
The Challenge
Standing Out and Growing in a Crowded App Marketplace.
A fitness subscription app aimed to increase female subscriber growth but faced stagnation in its existing media performance. The customer needed to improve targeting, creative resonance, and cross-channel efficiency.
The Solution
Streamlined Attribution. Scalable Activation.
Slingwave conducted a comprehensive Diagnostic Engagement to identify and unlock hidden growth potential:
Performed a full data infrastructure audit to uncover gaps in data capture and analytics processes
Launched new performance channels including YouTube and programmatic display
Recommended and implemented creative optimizations and best practices tailored to the fitness vertical and female-centric engagement strategies
Achieved a significant increase in subscriptions among women
Improve ROAS across search and social platforms through smarter media allocation and more relevant creative
KPIS:
Revenue, ROAS
PlatformS:
Google Search & Shopping, Bing/Microsoft, DV360, Amazon DSP, Meta (Facebook & Instagram), TikTok
