INDUSTRY:
Sports & Entertainment
The Challenge
MMM+ Insights from 3 Years of Cross-Channel Data
A major global sports league—with events ranging from blockbuster championships to smaller market matchups—needed to improve the timing, reach, frequency, and media mix for its campaigns. Working alongside their agency partner, the goal was to leverage Slingwave predictive modeling to determine how best to allocate media budgets for events depending on scale.
The Solution
MMM+ Insights from 3 Years of Cross-Channel Data
Slingwave conducted a deep dive modeling effort into the league’s historical media performance, analyzing over three years of data across:
Linear Broadcast
Out-of-Home (OOH)
Digital Channels
This analysis enabled the team to:
Identify optimal reach and frequency thresholds by event size
Determine ideal campaign start times relative to each event’s promotional window
Significantly improved efficiency of media allocations across all event tiers
Delivered better-targeted media plans and reduced waste vs. prior years
Grew league footprint and popularity in new markets, including LATAM, Asia, and Europe
KPI:
Customer Acquisition Cost (CAC), Reach, Frequency
Platform:
Omnichannel—Digital, Traditional (TV, OOH)
