INDUSTRY:
eSports, Gaming, DTC eCommerce
The Challenge
Streamlined Attribution. Scalable Activation.
A fast-growing global eSports and gaming brand aimed to scale DTC/.com sales and successfully launch 20+ new products worldwide for Playstation and Xbox. With a heavy emphasis on influencer sponsorships and paid digital media, the brand required a unified approach to performance tracking, site optimization, and budget efficiency.
The Solution
Streamlined Attribution. Scalable Activation.
Slingwave activated a tailored growth stack using:
VELOCITY AMA (Agile Marketing Attribution) for campaign visibility
SAGE Experimentation (GeoX) to validate impact and scale what worked
Key actions included:
Implementing a refined GA setup to restore confidence in data and uncover funnel drop-off points
Delivering actionable site improvement insights to boost conversion efficiency
Creating a structured evaluation system for influencer sponsorships—tracking performance, grading quality, and informing future investment decisions
Moved to upper funnel video (YouTube, DV360, Amazon DSP and other video platforms) to enhance the value of influencer investments
40%+ ROAS improvement across channels over a multi-year time horizon
3x increase in paid media budget (Search, Social, Shopping, Display, Video) with continued monthly iROAS gains
Smarter investments through data-driven, incrementally adjusted influencer iROAS metrics
KPI:
Revenue, ROAS
Platform:
Google Search & Shopping, Bing/Microsoft, DV360, Amazon DSP, Meta (Facebook & Instagram), TikTok
