INDUSTRY:
Entertainment / Streaming
The Challenge
Unified Attribution. Strategic Alignment.
A major global entertainment and streaming brand faced fragmentation across its marketing data and analytics infrastructure historically:
Siloed and incomplete datasets
Multiple KPIs across business units, each with high importance
Multiple stakeholders including in-house and agency teams
This complexity hindered performance and made it difficult to scale learnings or optimize holistically.
The Solution
Unified Attribution. Strategic Alignment.
Slingwave implemented a comprehensive, cross-functional transformation including:
A unified attribution model to align performance measurement
Capability recommendations to streamline workflows and improve team agility for both agency and internal stakeholders
Channel-level insights, audience refinement strategies, and geo-level optimizations across markets
Best-practice creative guidance tailored to vertical trends and media environments
10% overall performance improvement across key KPIS
50x ROI delivered through unified media strategy and operational clarity
Ongoing insights leveraged to inform long-term strategic planning
KPI:
Subscriptions, Ad Revenue, Watch Time
Platform:
Linear TV, CTV, Video, Display, Mobile / App, Native, Audio, Podcast
