INDUSTRY:
Entertainment
The Challenge
Implement and Measure a Full-Funnel, Omnichannel Media Strategy
The customer needed to implement and measure a comprehensive, full-funnel omnichannel media strategy aimed at increasing app installs, subscription conversions, and advertising revenue across both their SVOD and FAST channels.
The Solution
Implement and Measure a Full-Funnel, Omnichannel Media Strategy
Slingwave implemented a sophisticated cross-platform media approach, activating across:
Google (Search, App, Demand Gen, YouTube, DV360)
Apple Search Ads
Meta
Amazon & Roku
Direct Partners (SuperAwesome, Future Today)
Key strategic elements included:
Building a robust analytics infrastructure to track performance across multiple KPIs and platforms
Ongoing insights and tactical optimizations to balance cost efficiency between subscription growth and FAST channel monetization.
15% reduction in Cost Per Install (CPI)
26% reduction in Cost Per Subscriber
40% increase in Ad Revenue Per Session
KPI:
Drive Subscriptions (CAC), Revenue (ROAS), Watch Time
Platform:
Omnichannel App + Web. Google Search, Google App, Google Demand Gen, YouTube, DV360, Apple Search Ads, Meta, Amazon, Roku
