INDUSTRY:
Sports & Entertainment
The Challenge
Multi-Year, Multi-Event Omnichannel Model. Budget Clarity.
The customer, a premier global sports league, aimed to accelerate growth for its SVOD subscription service and live event purchases. The key challenge was to determine how to invest media budgets most effectively across platforms and channels to drive both direct conversions and longer-term content consumption.
The Solution
Multi-Year, Multi-Event Omnichannel Model. Budget Clarity.
Slingwave implemented its proprietary MMM+ (Media Mix Modeling) to evaluate the performance of cross-channel investments and their sales impact—across both the league’s O&O platforms and a major media partner.
Key aspects included:
A unified, omnichannel view of Return on Ad Spend (ROAS) that captured not only immediate purchases but also long-term brand value beyond the typical media window.
Platform-level (macro) and channel-level (micro) optimization insights, enabling the team to identify the most efficient timing and allocation of media spend.
30%+ improvement in CAC/CPA, driven by smarter media investment decisions based on macro (platform) and micro (channel optimization opportunities to know when media budget is best spent).
KPI:
Subscription Purchases, CAC
Platform:
Google, Meta, The Trade Desk, Omnichannel Digital
