INDUSTRY:
Furniture and Office Products, DTC eCommerce, B2B
The Challenge
Optimizing Revenue Across B2B, DTC, and Multi-Store Channels
A major global furniture manufacturer with a diverse portfolio—including direct-to-consumer (DTC) eCommerce, sales-assisted B2C, and B2B channels—needed to grow revenue across thousands of SKUs. With multiple brands/storefronts, fragmented campaigns, and spend concentrated in the lower funnel, the team needed to diversify to mid and upper funnel tactics to drive efficient, scalable growth.
The Solution
Full Stack. Full Funnel.
Slingwave deployed its full growth optimization suite to evaluate, test, and refine the brand’s media mix:
MMM+ (Media Mix Modeling): Strategic channel-level reallocation across digital and traditional platforms
VELOCITY AMA (Agile Marketing Attribution): Real-time attribution visibility to improve in-flight decision-making, with the addition of Meta (Facebook, Instagram) and Pinterest in the mix
SAGE Experimentation (GeoX): Regional testing to validate and scale what worked on emerging upper funnel Social campaigns.
Key actions included:
Rebalancing budgets between brand vs. generic search and prospecting vs. remarketing
Shifting investment from Google to Facebook, Instagram, and Pinterest
Ongoing optimization of both media mix and campaign-level tactics for long-term performance lift
10%+ ROAS improvement in the first month, driven by tactical reallocation
20%+ ROAS lift by Month 6 through strategic mix shifts
30%+ ROAS increase by Month 12, resulting in strong year-over-year performance gains across all business lines
KPIS:
ROAS, Sales, Average Order Value (AOV)
PlatformS:
Omnichannel Digital, Google, Meta (Facebook & Instagram), Pinterest, LinkedIn
