INDUSTRY:
Consumer Discretionary, Leisure Products, eCommerce, Wholesale
The Challenge
Intra-Amazon (Ad vs DSP) Incrementality Adjusted ROAS, Performance Clarity
A global leader in consumer leisure products needed to improve incrementality and performance within the Amazon ecosystem—a complex sales environment spanning DTC, Amazon, owned retail, and wholesale channels. Their goal was to unlock growth through smarter attribution and coordinated full-funnel activation.
The Solution
Intra-Amazon (Ad vs DSP) Incrementality Adjusted ROAS, Performance Clarity
Slingwave implemented its Amazon PRO stack, combining:
MMM+ (Media Mix Modeling) for strategic investment insights
VELOCITY AMA (Agile Marketing Attribution) for near real-time performance visibility
SAGE GeoX experimentation to measure and validate incrementality across media channels
This cross-platform approach enabled:
Unified measurement across Amazon Ads, DSP, and Seller Central
Media strategies that considered spillover effects into .com, O&O stores, and wholesale channels
A refined, full-funnel framework optimized for sales lift, not just impressions or clicks
Significant performance improvements through precision optimizations across product lines, formats, and tactics
Fully self-funded; 6x–10x+ ROI on investment in analytics and attribution tooling through the Slingwave Platform
Opened up investment opportunities to scale spend within the Amazon ecosystem at a compelling iROAS for the brand
KPI:
Sales, ROAS across DTC, Amazon, and Retail Channels
Platform:
Amazon Ads, Amazon DSP, Amazon Seller Central
