INDUSTRY:
ome Improvement & Construction
The Challenge
Legacy Attribution. Missed Opportunity.
A nationally expanding DTC home improvement brand relied on outdated CRM-based attribution, making it difficult to accurately measure media effectiveness across both traditional and digital channels. The client needed a unified measurement system to uncover growth opportunities and improve marketing efficiency.
The Solution
Real-Time Attribution. Omnichannel Intelligence.
Slingwave implemented a comprehensive, full-stack attribution and optimization framework, including:
A real-time, market-level attribution dashboard linking media-attributed leads to actual sales
MMM+ (Media Mix Modeling) for strategic channel planning
VELOCITY AMA (Agile Marketing Attribution) for in-flight performance insights
Estimated 10–15% increase in Sales/ROAS
dentified 10–25% misattribution across channels compared to legacy CRM methods
Delivered clearer insights to reallocate spend toward more effective channels
KPIS:
Revenue, ROAS
PlatformS:
TV, Radio, Print, Direct Mail, Search, Social, CTV, Programmatic
