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Modernizing Attribution for a National DTC Home Improvement Brand

Modernizing Attribution for…
Modernizing Attribution…

INDUSTRY:

ome Improvement & Construction

Modernizing Attribution for a National DTC Home Improvement Brand

Modernizing Attribution for a National DTC Home Improvement Brand

The Challenge

Real-Time Attribution. Omnichannel Intelligence.

A nationally expanding DTC home improvement brand relied on outdated CRM-based attribution, making it difficult to accurately measure media effectiveness across both traditional and digital channels. The client needed a unified measurement system to uncover growth opportunities and improve marketing efficiency.

The Solution

Real-Time Attribution. Omnichannel Intelligence.

Slingwave implemented a comprehensive, full-stack attribution and optimization framework, including:

  • A real-time, market-level attribution dashboard linking media-attributed leads to actual sales

  • MMM+ (Media Mix Modeling) for strategic channel planning

  • VELOCITY AMA (Agile Marketing Attribution) for in-flight performance insights

  • Estimated 10–15% increase in Sales/ROAS

  • dentified 10–25% misattribution across channels compared to legacy CRM methods

  • Delivered clearer insights to reallocate spend toward more effective channels

The Result

The Result

KPI:

Revenue, ROAS

Platform:

TV, Radio, Print, Direct Mail, Search, Social, CTV, Programmatic

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