INDUSTRY:
Entertainment, CPG, Finance, Sports, Beverage, Alcohol
The Challenge
Data-Driven Media Activation Leveraging Predictive Modeling
A leading media agency supporting 50+ major global brands, ranging from Beverage to CPG to Food Delivery, needed to maximize performance from branded content and sponsorship campaigns, particularly around live events. Each campaign was designed to achieve targeted efficient reach against a core audience, while capturing real-time insights that could be actioned instantly in short run 1-3 hour campaigns- not weeks or months later.
The Solution
Data-Driven Media Activation Leveraging Predictive Modeling
Slingwave deployed its proprietary Slingshot AI platform to deliver advanced media activation, real-time analytics, and agile optimization support:
Performance-Based Media Activation: Ran precision-targeted campaigns against the fans of artists like Megan Thee Stallion, Post Malone, and Brett Young, among others, across social, video, and programmatic.
Short Window (1-3 hour) Live Event Optimization: Delivered real-time spend and performance insights during key tentpole moments- enabling immediate budget reallocation based on in-the-moment impact, made possible by predictive modeling across Slingwave global benchmarks and previous campaigns.
Always-On Analytics: Integrated data from DV360, Facebook, Instagram, YouTube, Twitch, Twitter, and more to provide a unified performance view across touchpoints.
35%+ increase in campaign performance on average through AI-driven real-time optimization and predictive analytics
Instant insights and media adjustments—eliminating reliance on delayed, quarterly reporting cycles
KPI:
Brand Lift, Engagements, Unique Reach vs. Target
Platform:
DV360, YouTube, Meta (Facebook & Instagram), TikTok
