by Vince Scopino | Oct 8, 2024 | Uncategorized
What’s Changed and Why Should We Care About the Evolution of MMM? Everything old is new again. Never could I, your humble author, have foreseen that the fashions I donned as a middle-schooler in the late 90s would rear their ugly heads again in my lifetime. And yet,...
by Paul Boruta | Oct 2, 2024 | Uncategorized
A MESSAGE FROM OUR CEO What is Media Mix Modeling (MMM), How Does It Compare with Multi-Touch Attribution (MTA), and Where Is It Heading? MMM: Built to answer tough questions Media Mix Modeling (MMM) is a decades-old approach designed to address a dilemma crystalized...
by Jeremy Stark | Sep 19, 2024 | Uncategorized
Vincent Scopino Promoted to Senior Director of Analytics Products We’re thrilled to announce the promotion of Vincent Scopino to Senior Director of Analytics Products at Slingwave. Vince has been a driving force behind our data-driven strategies and insight, and this...
by Saad Abu-dagen | May 8, 2024 | Uncategorized
We are thrilled to announce that Slingwave has been recognized as one of the 2024 Programmatic Power Players by AdExchanger! This accolade is a testament to our dedication to to innovation and driving impactful results for our clients. At Slingwave, we are committed...
by Saad Abu-dagen | May 8, 2024 | Uncategorized
Google delays 3rd party cookie depreciation (again) Google has delayed 3rd party cookie depreciation (again)https://searchengineland.com/google-third-party-cookie-phase-out-third-delay-439864 Don’t wait to prepare for the complete phase out of 3rd-party cookies....
by Jeremy Stark | Dec 22, 2023 | Uncategorized
2023 Year In Review- Highlights As we approach the year’s end and reflect on 2023, our team at Slingwave is proud of the strides we’ve made in addressing complex attribution challenges alongside our clients and partners. 2023 product development efforts...
