by Sam Adler | Apr 14, 2025 | Uncategorized
Amazon: The Next Big Ad Platform? Why Amazon is a Unique and Compelling Ad Platform From a media analytics perspective, Amazon stands out due to its extensive consumer shopping behavior data and comprehensive coverage across U.S. households. The platform’s closed-loop...
by Amy McCarty | Jan 10, 2025 | Uncategorized
Why Companies Should Hire Teams, Not Just Individuals In today’s fast-paced, competitive landscape, companies face immense pressure to deliver results quickly and efficiently. When it comes to marketing and media analytics, this pressure is amplified by the complexity...
by slingwave | Jan 6, 2025 | Uncategorized
2025 Advertising Predictions: CTV Matures, Platforms Compete, and Data Takes the Lead It’s that time of year again. The holiday season is full of love and cheer, a time for family, fun, and predictions about what will happen in 2025. Yes, advertising predictions flow...
by slingwave | Jan 6, 2025 | Uncategorized
Q5: The Hidden Marketing Goldmine to Maximize ROI and Start the Year Strong We recently posted a blog about the “invisible quarter” of Q5—spanning the post-holiday weeks through January—being a golden opportunity for marketers to maximize ROI. To further...
by Amy McCarty | Jan 6, 2025 | Uncategorized
Unlocking the Potential of Q5: The Invisible Quarter Marketers Can't Afford to Ignore While your competitors are sleeping, consumers are awake and ready to engage. Leverage the power of the “invisible quarter” to gain an edge. Most businesses view the...
by Paul Boruta | Dec 10, 2024 | Uncategorized
Maximize Your Q4 Marketing Budgets Late to the Game? Suggestions For Thanksgiving, Black Friday, Cyberweek, and December Marketing Budgets. Timing is everything for marketers looking to maximize their Q4 impact. Plan strategically to ensure your marketing budget hits...
